Posts Tagged ‘U2’
U2 and How Not to Milk It
Tomorrow night, U2 is invading Goldstar’s hometown of Pasadena, California. Traffic inconveniences aside, the Rose Bowl show has generated a lot of excitement. But why should that be the case? This is an OLD band. To put it in equivalent terms, it would be as if the Beatles toured in the mid-90s or as if [...]
It’s a Real-Time Feedback World, So You Might As Well Like It!
I’m a big fan of public feedback for businesses, live entertainment venues, and just about anybody selling/promoting wares of any kind to the world. That’s true not only because it helps buyers make decisions, but also (and more importantly) because it keeps you, as the producer of whatever is being bought, viewed, or discussed, focused [...]
Everyone’s a Rock Star Somewhere
Last week, I talked about the issue of selling out, and how much less important it is than many people believe. In the course of doing that, I put forward the following corollary to Andy Warhol’s famous declaration that “In the future, everyone will be famous for 15 minutes.” Today, everyone’s a rock star somewhere. [...]
Live 2.0 Edition 1
The Live 2.0 Manifesto by Jim McCarthy
Stewart Copeland of The Police: You Only Make Money When You Sweat
Marketing Baseball in the 21st Century: 6 Things That Work for the San Francisco Giants, by Russ Stanley
A Far Cry, Rocking the Boat, by Jesse Irons
A Steep Price to Pay for Content
Here’s the key piece of a story about Live Nation’s 360 Degree deal with U2: “Live Nation had guaranteed U2 would receive $25 million for 1.6 million shares as a part of a 12-year deal signed in March. The market value of the shares Live Nation bought back was about $6.3 million, based on the [...]
Panos Nails It-The Future is a Niche Market
I don’t think I could be any more completely in agreement with this post by Panos Panay about the flawed grandeur of the Live Nation 360 degree deals. Here’s a snippet: “My problem however, is that these much ballyhooed 360 deals make no sense as Live Nation is structuring them. They look to the past, [...]
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