Posts Tagged ‘Trevor O’Donnell’
A Vast Churning River of Hoary Old Cliches? Do Tell, Trevor
Once again, I’m happy to have Trevor O’Donnell, an arts & entertainment consultant who’s developed successful marketing/sales initiatives for Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and many others, as a guest poster on Live 2.0. He’s got a new book that’s just out, Marketing the Arts to Death: How Lazy Language is Killing [...]
Group Sales is Dead, Part Two
The following post is by Trevor O’Donnell, noted arts marketing and sales consultant and author of the recent Live 2.0 post “Group Sales is Dead.” Recently Jim McCarthy published a post I wrote called “Group Sales is Dead,” which he tells me generated a surprising amount of interest. If you’ve read the piece, which you [...]
Group Sales is Dead
The following post is by Trevor O’Donnell, whose thoughts I’m happy to share with the Live 2.0 readership. Six years ago I wrote a book called Group Sales for Arts and Entertainment: The Myths, The Markets, The Methods. If someone asked me to update or revise it today, I wouldn’t. It’s an irrelevant book about [...]
If You Talked to Your Friends about Your Show the Way Your Copy Talks about Your Show…
Inspired by the wonderful illustration from Gaping Void (do click on that link…five seconds, totally worth it). If you talked to your friends about your show the way your copy talks about your show, well, maybe they wouldn’t punch you in the face, but they’d probably think you were weird. Imagine you’re sitting at a [...]
Live 2.0 Edition 6: The Audience Edition
Audience: It’s What You’re There For by Jim McCarthy
Q&A about Audience with Terry Teachout
Showing Your Pride (Without the Pride Flag) by Mark Blankenship
Catchy Doesn’t Sell by Trevor O’Donnell
Mark Twain Is Right by Missy Yoshitomi
Edition 6 is just days away…
If you’ve been anticipating Edition 6, anticipate not much longer. We’re just days away from the publication of the sixth monthly Edition of Live 2.0, and it’s got some great stuff in it! The theme is Audience. We’re going to explore that from a variety of angles, but the goal of the edition is to [...]
Trevor O’Donnell Drops by to Talk Live 2.0
Trevor O’Donnell, who literally wrote the book on group sales, dropped by for lunch today. He’s got a new book project in the works, which if he writes in, I’ll clue you in a bit more what it’s about. We ate lunch at Matsuri and talked marketing. He told a great story, which I thought [...]
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