Last week, I talked about the issue of selling out, and how much less important it is than many people believe. In the course of doing that, I put forward the following corollary to Andy Warhol’s famous declaration that “In the future, everyone will be famous for 15 minutes.” Today, everyone’s a rock star somewhere. [...]
If you get a chance, go see the movie Anvil! The Story of Anvil. It’s a documentary (a real one, not a mockumentary) of a Canadian Heavy Metal band called Anvil, who briefly touched the upper reaches of fame in 1984 and been together now for 30 years. The story in the movie is bittersweet, [...]
In about four hours, Michael Jackson’s 50 performances at the 02 dome in London sold out. That adds up to 1,000,000 tickets that were made available and they’re all gone. You can check out the whole story if you want more. None of the stories seem to be reporting the face value of these tickets, [...]
The band No Doubt (of “Just a Girl,” and “Don’t Speak” fame) has come up with a promotion for its current tour that’s both interesting and revealing. Here’s the key tidbit, as told by E! Online: “On Saturday, when fans buy the top price-level tickets ($42.50 or more before taxes and fees) to their latest [...]
We talk all the time about the future being a niche market, and in our inaugural Edition, Stewart Copeland of The Police said this: “There is no otherwise. Unless you are selected by the titans of industry to be the next iPod icon like U2 or something, you’ve got to find a niche. Niches are [...]
The Live 2.0 Manifesto by Jim McCarthy
Stewart Copeland of The Police: You Only Make Money When You Sweat
Marketing Baseball in the 21st Century: 6 Things That Work for the San Francisco Giants, by Russ Stanley
A Far Cry, Rocking the Boat, by Jesse Irons
Everything’s just about ready to go for the unveiling tomorrow. We’re putting the finishing touches on the first Edition, which includes the following good stuff: The Live 2.0 Manifesto, that describes the Live 2.0 phenomenon A conversation with Stewart Copeland of The Police. A look at marketing baseball in the 21st century with Russ Stanley [...]
As you might know, the formal launch of Live 2.0 is next Tuesday, when I’ll be presenting at the TED conference (www.ted.com). If you are watching it on streaming video (which isn’t free, unfortunately), I’m on as part of the TED-U program on Tuesday. Anyway, we’re wrapping up the last bits and pieces for the [...]
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