Posts Tagged ‘Seth Godin’
No One Knows and No One Cares
Here’s a joke for you. What’s the difference between ignorance and apathy? I don’t know and I don’t care. No, really, that’s the answer. Seth Godin was talking today on the Domino Project blog about how booksellers should not be worried about piracy robbing them of riches, but instead wishing people cared enough about their [...]
Did You Do Your Homework?
An actor and writer named Aaron Braxton has a one-man show called Did You Do Your Homework? that was first on stage in 2009 and got raves from Goldstar members (4.8 stars out of 5 on 100 ratings). He’s back with it now at the Lounge Theatre in LA and the customer feedback is strong [...]
Godspell, Boot Camp and More
After a long week on the east coast, I thought I’d share a few thoughts about some goings-on. First, hey, go see Godspell on Broadway! I had never seen the show, which shocked those in attendance with me, although the music was familiar. It’s pretty much a rock (ish) mash-up of the Gospel of Matthew [...]
Pick Up “Do the Work” for Free
Through Seth Godin’s Domino Project, in which he is quite modestly working to change the entire book publishing model, there’s a book available for free in its e-book edition that I recommend. It’s called Do The Work by Steven Pressfield, and it’s a brief, inspirational (in a drill sergeant kind of way) work that’s for [...]
You Can’t Fault ‘em For Not Being Optimistic…
Via Thomas, I said this story on e-marketer about the click-through rate on banners. Here’s the key tidbit: “One of online marketers’ simplest metrics to keep track of, the clickthrough rate, has been in decline for years…however, that decline appears to have stopped.” Hmmm. Let’s take a look at the data. This is the graph [...]
How Not To Wipe Out on a Jet Ski AND Save Your Arts/Entertainment Organization in One Easy Lesson
I’ve only been on Jet Skis a few times in my life, but once, quite a number of years ago, I was jet skiing on a muddy South Carolina river with my younger brother. He was a pretty seasoned hand, and I was a total novice, and I think he enjoyed being able to run [...]
Know Your Customers or Just Think You Do
Like many of you, I watched the Super Bowl yesterday, and it was a pretty terrific game. Typically, I ignore (or fast forward through) commercials, but since the Super Bowl commercials are noteworthy, I actually paid attention to them. I’m not particularly interested in breaking down which ones worked, etc., (though for my money, in [...]
Frank Eliason Coming Up on Live 2.0 and What About Web 3.0?
I was honored to get a chance to speak with Frank Eliason (of Comcast Cares and @comcast fame). Our conversation will be in next month’s long-awaited Customer Service Edition of Live 2.0. Today, Frank is talking about Seth Godin’s new book Linchpin and about whether Social Media in itself is a fundamental shift in customer [...]
Seth Godin Unknowingly Backs Me Up
Yesterday, I talked about how you always need to build the show around the value placed on it by the audience, and not build the show and then figure out how much you need to charge. (Because price has nothing to do with cost, remember?) This, for me, is at the heart of running your [...]
Don’t Confuse Me With the Facts
Seth Godin urges you to use facts as part of your decision-making when available. It sounds simple, right? But it’s vastly complicated by the fact that every fiber of your being is built to ignore facts when you’ve got a “feeling” about something. And his point is also that there’s more good data than ever. [...]
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