Here are the things that are at the core of what we do at Goldstar. They’re things we believe, and we try to make everything we do support these beliefs: We believe that live entertainment is meaningful and special to people. It’s not just a couple hours of fun. Watching TV can be fun. Playing [...]
1. Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it, or hate it, nobody gets to defy gravity. The physics of supply and demand are not a switch that gets turned on or off. Except at the point of a gun. 2. The nature [...]
The following post is by Trevor O’Donnell, whose thoughts I’m happy to share with the Live 2.0 readership. Six years ago I wrote a book called Group Sales for Arts and Entertainment: The Myths, The Markets, The Methods. If someone asked me to update or revise it today, I wouldn’t. It’s an irrelevant book about [...]
As promised, here’s a recreation of the presentation we gave at EAMC last week in Chicago. It’s a quick recap of some of the points I made in the “How Not To Discount” series. Please take a look and pass it around, though you might want to click on the little ‘expand’ button in the [...]
There’s been a lot of interest in this series, but you might have missed one of two of the posts. Therefore, here’s a recap and links: Part 1: Discounting to Your Full-Price Channel Too Much Part 2: Discounting at the Last Minute Only Part 3: Discounting only Your Lowest Priced Inventory Part 4: “Punishing” Buyers [...]
A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live entertainment business for a brief, but powerful conference on a wide range of issues that affect the [...]
…and if you’re not steeped in the way things are, rapid, dramatic change isn’t nearly as frightening or even surprising. The other day, I was asked to speak to a graduate school class at USC about entrepreneurship. Almost everyone in the class of about 50 aspires to be an entrepreneur, and all of them have [...]
A couple weeks ago, Trevor O’Donnell passed along an interesting tidbit from The Artful Manager blog. The tidbit that caught my eye was this: “Arts and cultural experiences are among the most personal and complex goods on offer. It might be time to embrace an upside-down view of the marketplace that begins with the person [...]
I should start by saying that there’s no way you can consider me objective when it comes to the topic of The Nutcracker. I’m the CEO of a company that gives an award each year called The Nutty to the performance around the country that our members like the most. But there’s a reason we [...]
Washington Post writer Anne Midgette set off a very interesting discussion with her column about orchestra conductors and their value as business speakers. Here’s a key tidbit: “…to hold up orchestras, and their relationship with conductors, as a business model is to subscribe to an idealized view of classical music as a happy sphere of [...]
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