Posts Tagged ‘Popular’

Our Story, and We’re Sticking To It

By Jim McCarthy 3 comments

Here are the things that are at the core of what we do at Goldstar.  They’re things we believe, and we try to make everything we do support these beliefs: We believe that live entertainment is meaningful and special to people.  It’s not just a couple hours of fun.  Watching TV can be fun.  Playing [...]

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Several Non-Opinions about Ticket Pricing

By Jim McCarthy 12 comments

1.  Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it, or hate it, nobody gets to defy gravity.  The physics of supply and demand are not a switch that gets turned on or off.  Except at the point of a gun. 2.  The nature [...]

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Group Sales is Dead

By Jim McCarthy 7 comments

The following post is by Trevor O’Donnell, whose thoughts I’m happy to share with the Live 2.0 readership. Six years ago I wrote a book called Group Sales for Arts and Entertainment: The Myths, The Markets, The Methods.  If someone asked me to update or revise it today, I wouldn’t. It’s an irrelevant book about [...]

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“Discounting Silliness” Presentation Now Live

By Jim McCarthy 7 comments

As promised, here’s a recreation of the presentation we gave at EAMC last week in Chicago.  It’s a quick recap of some of the points I made in the “How Not To Discount” series.  Please take a look and pass it around, though you might want to click on the little ‘expand’ button in the [...]

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How Not To Discount, A Recap

By Jim McCarthy 6 comments

There’s been a lot of interest in this series, but you might have missed one of two of the posts. Therefore, here’s a recap and links: Part 1: Discounting to Your Full-Price Channel Too Much Part 2: Discounting at the Last Minute Only Part 3: Discounting only Your Lowest Priced Inventory Part 4: “Punishing” Buyers [...]

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More Pie Now!

By Jim McCarthy 7 comments

A couple days ago, I participated in a Panel at Tickets.com’s excellent Executive Summit in Long Beach.  This gathering, in its second year, is one of a  kind in that it brings together top executives across the live entertainment business for a brief, but powerful conference on a wide range of issues that affect the [...]

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Change is Only Dramatic to People Used to the Current Thing

By Jim McCarthy 6 comments

…and if you’re not steeped in the way things are, rapid, dramatic change isn’t nearly as frightening or even surprising. The other day, I was asked to speak to a graduate school class at USC about entrepreneurship.  Almost everyone in the class of about 50 aspires to be an entrepreneur, and all of them have [...]

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Audience-Oriented, It’s What’s For Dinner

By Jim McCarthy 0 comments

A couple weeks ago, Trevor O’Donnell passed along an interesting tidbit from The Artful Manager blog.  The tidbit that caught my eye was this: “Arts and cultural experiences are among the most personal and complex goods on offer. It might be time to embrace an upside-down view of the marketplace that begins with the person [...]

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The Nutcracker is Bad for Ballet like Easter is Bad for Churches

By Jim McCarthy 3 comments

I should start by saying that there’s no way you can consider me objective when it comes to the topic of The Nutcracker.  I’m the CEO of a company that gives an award each year called The Nutty to the performance around the country that our members like the most. But there’s a reason we [...]

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Awaiting the Great Pumpkin, er, Great Performance

By Jim McCarthy 4 comments

Washington Post writer Anne Midgette set off a very interesting discussion with her column about orchestra conductors and their value as business speakers.  Here’s a key tidbit: “…to hold up orchestras, and their relationship with conductors, as a business model is to subscribe to an idealized view of classical music as a happy sphere of [...]

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