Posts Tagged ‘niche’
Becoming Live 2.0: Develop a Niche Part 2
I’m going to ask you a question, and when you read it, don’t think. Just answer. What airline has great prices, reliability and a good customer service experience? Most of you said either Southwest or Jet Blue, depending on where you live and what kinds of flights you usually take. A stray one or two [...]
Becoming Live 2.0: Develop a Niche Part 1
In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad [...]
The Future is a Niche Market, Contd. (The ‘But How?’ Edition)
We talk all the time about the future being a niche market, and in our inaugural Edition, Stewart Copeland of The Police said this: “There is no otherwise. Unless you are selected by the titans of industry to be the next iPod icon like U2 or something, you’ve got to find a niche. Niches are [...]
Arena Football, We Hardly Knew Ye
Today, the Arena Football League announced that it’s cancelling the 2009 season. Sure, there are plenty of Arena Football jokes to go around, but the league is the second-longest operating football league in history (22 years) and had a lot of support from the NFL. Now, owners (like Jon Bon Jovi, John Elway, and NFL [...]
The Future is a Niche Market, contd.
When I was a kid (not that long ago, sorta), Roller Derby was in its waning days as mainstream television fare. It never made the networks, but every local station had straightfaced broadcasts of tough, serious men and REALLY tough women skating around the circle and whomping each other. I never understood the point-scoring system, [...]
Live 2.0: The Content Creation Story
One part of the Live 2.0 phenomenon that I tend to talk about less, but which is extremely powerful is the affect that the computer and networking revolution have had on the CREATION of content. This recap of a recent study is a mixed bag, but one unmistakable positive is that more and more content [...]
Panos Nails It-The Future is a Niche Market
I don’t think I could be any more completely in agreement with this post by Panos Panay about the flawed grandeur of the Live Nation 360 degree deals. Here’s a snippet: “My problem however, is that these much ballyhooed 360 deals make no sense as Live Nation is structuring them. They look to the past, [...]
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