Posts Tagged ‘marketing’
No One Knows and No One Cares
Here’s a joke for you. What’s the difference between ignorance and apathy? I don’t know and I don’t care. No, really, that’s the answer. Seth Godin was talking today on the Domino Project blog about how booksellers should not be worried about piracy robbing them of riches, but instead wishing people cared enough about their [...]
One Sneaky Trick
Like all of you, I am frequently given the opportunity to learn “one weird tip” or “one little trick” or “one weird old trick” or occasionally “one sneaky trick” that will enable me to improve something very suddenly with a minimum of effort. Mostly, these are the things that normally bedevil people, like losing weight [...]
What Do You Mean “Brand”?
“Brand” is one of those terms that you hear a lot if you hang out in the general vicinity of marketers. Even non-marketers, as long as they’re vaguely involved in the selling of something, throw the term around a lot. After listening to this for the last decade or so with a growing sense of [...]
NFL: Distant Early Warning
Back in the Cold War, there was a system set up in northern Canada to give the United States the earliest possible warning of a Soviet nuclear attack. It was called the Distant Early Warning system. Right now, the NFL is as close to invulnerable as an entertainment property may be. It was the most [...]
Is Your Show Better Than a Meal at the Restaurant Next Door?
I talked the other day about whether or not Live Entertainment is an Industry (and my answer is ‘yes.’) Today, I’m asking how that industry is doing. For a long time, I’ve been saying that Live Entertainment is fundamentally healthy, and I still believe that. When I hear people bemoaning the business, I frequently ask [...]
Arrogance, Self-Delusion and Other Fine Qualities
If you’re responsible for marketing live entertainment (or anything really), I want to give you some advice that this recent election has brought back to the forefront of your mind. Listen. People are taking action in the marketplace, and it is for a reason. These reasons can be complicated, mixed and unclear, but if you [...]
What Does It Mean, Halloween?
Wisenheimer that I am, I posted to my Facebook profile the following thing over the weekend: “In the midst of all this commercialism and partying, let’s not forget the true meaning of Halloween: the birth of Satan.” Which I mention because for a holiday for which there really is no “true meaning,” people sure do [...]
Unforced Error of the Almost Unbelievable Kind
First, I’d like to thank Ethan Siegel for telling this story. It takes a big person to cop to something like this, and I suspect he’s doing it because he’d like others to avoid such a terrible mistake. I don’t want anything I say to come across as a personal slam because, Lord knows, I’ve [...]
Be the Jackie Chan of Live Entertainment
For those of you who don’t know Jackie Chan, he’s a very famous action hero and martial artist, best known in America for the “Rush Hour” series, but even more famous in Asia. Here’s a truly archetypal Jackie Chan moment. If you’re pressed for time, skip the first minute or so, and go straight to [...]
Dr. No and the Courageous Deletions
If I start a funky New Orleans-style jazz combo, that will be its name. But until then, it’s a management philosophy that I’ve recently re-discovered, and my experience leads me to think others could use Dr. No’s sage advice. Years ago, the first time I ever had a VP of Marketing job, I took over [...]
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