Posts Tagged ‘dynamic pricing’
Dynamic Pricing at TM
As you might have read, TM/Live Nation is rolling out a form of “dynamic pricing” in the near future. This is not at all surprising, as it’s been discussed and rumored for quite a while. But it does give me an opportunity to say a few things about dynamic pricing that we’ve covered before, but [...]
Closing the Barn Door BEFORE The Horses Leave
The following post is by Kara Larson who, along with Barry Kahn, is one of the people I consider to be the smartest and most experienced in thinking about dynamic pricing. Different from Barry, Kara’s experience with dynamic pricing is as a marketer for various performing arts venues, including Carolina Performing Arts (University of North [...]
Quick Draw: Do You Know the Difference Between Dynamic and Variable Pricing?
If you were confused, here’s a quick explanation of the difference between “dynamic” and “variable” pricing. Share and Enjoy:
Before You Start With Dynamic Pricing…
The following piece was written by Barry Kahn, the CEO of Qcue (which describes itself as “the premier dynamic pricing engine for live entertainment events.” Qcue, for my money, is the leader in making good dynamic pricing possible for venues, and although the company’s focus has been sports up to now, I know that they’re [...]
Dynamic Pricing Post Upcoming
A few days ago, there was a bit of a discussion about pricing, and as part of that, Erin from Fort Worth Opera asked if I could delve into the issues of Dynamic Pricing and the current state of the art. The answer is: no. I really can’t. I’ve studied the issue, but I’m not [...]
Several Non-Opinions about Ticket Pricing
1. Tickets to live entertainment and arts, like everything, respond to market forces. Whether you or I like it, love it, or hate it, nobody gets to defy gravity. The physics of supply and demand are not a switch that gets turned on or off. Except at the point of a gun. 2. The nature [...]
How Not To Discount, Part 1
As you know, I run Goldstar, the world’s greatest online half-price ticket seller, and we believe strongly that when done well, discounting (not just through Goldstar) is highly beneficial for venues. Last week’s post touched on this, and I got to thinking about why it might be important to go into more detail on this [...]
Mariah Carey and Perhaps the Worst Idea Ever
I’m late to the party mentioning this, but it’s so overwhelmingly stupid that I just couldn’t help piling on. I promise to try to add something to what’s already been said. The basic story, if you haven’t heard it, is that included with Mariah Carey’s new album (wait…did I just go back in time to [...]
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