Posts Tagged ‘discounting’
What Do I Think of Groupon?
I got a question from Erin at the Forth Worth Opera, who asked me to opine on the subject of Groupon and “similar coupon/offer sites.” She asks if “they’re a good deal for the patron…and the business.” The first thing I think about Groupon, Living Social and a couple others, I think they’re absolutely astounding [...]
3 Keys to Smart, Strategic Discounting
It’s a short video on a big topic, but here are three key ideas for smart, strategic discounting. Thanks to Thomas Cott for asking! Share and Enjoy:
“Discounting Silliness” Presentation Now Live
As promised, here’s a recreation of the presentation we gave at EAMC last week in Chicago. It’s a quick recap of some of the points I made in the “How Not To Discount” series. Please take a look and pass it around, though you might want to click on the little ‘expand’ button in the [...]
EAMC Conference Presentation Online Tomorrow
Last week, the Goldstar team and I went to the EAMC Conference in Chicago (more commonly known as the Arena Conference), and even though I spent most of my time either buying half-price drinks for conference attendees or covered in Silly String, it was a great week. I gave a presentation called “Discounting Silliness: A [...]
How Not to Discount, Part 3
(You can see earlier examples of how not to discount here and here.) Today’s example of how not to discount is slightly counter-intuitive because it’s easy to associate “discount” with “low price.” The mistake I’m talking about is only discounting the lowest priced inventory in your venue. This happens, again, because some marketers are conflating [...]
How Not to Discount, Part 2
This one’s pretty simple. The second bad way to discount is to wait until the last minute and then do it in a panic. Why is this such a bad idea? First, you’ve narrowed your options considerably. When venues come to us the day or two before a show and say they’d like to discount, [...]
The Live 2.0 Manifesto
The following article was the lead article in the First Edition of Live 2.0, launched in February of this year at the TED Conference. In it, I give an overview of the Live 2.0 and what I believe is the vision to which the Live Entertainment industry should aspire. I’m reproducing it because many readers [...]
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