Posts Tagged ‘classical music’
The Truth Hurts, but Also Sets You Free
Goldstar’s John Loken forwarded me a blurb from the New Yorker by Alex Ross that included the following graph: So this graph shows the percentage of people of different generations level of participation in attending classical music as they age. From the point of view of what it portends for the future, there’s one word [...]
Why Ben and Jerry’s Doesn’t Sell Hardware
As you recall, we recently had a very interesting conversation with Greg Sandow about the future of classical music. (First piece here, second piece here.) What didn’t come up was the fact that Greg is writing a book on the topic and has gathered a group of informal advisers to give him input as he [...]
Greg Sandow-Thinking about the Future of Classical Music
Here’s part 1 of my chat with Greg Sandow, composer, music critic for the Wall Street Journal, teacher and blogger at Arts Journal: Share and Enjoy:
Video Chat with Greg Sandow Coming Up
Composer, music critic, teacher and all around classical music deep thinker Greg Sandow and I chatted via Skype, and we’ll have the first of two parts of our chat about the future of Classical Music here later today… Stay tuned! Share and Enjoy:
“More than a Blonde Wig and a Soldier’s Outfit…”
Take a listen to Washington Post classical music critic Anne Midgette talk about why classical music and opera box office numbers have been on a gradual slide on clip number 5 on this page. She talks about how opera in particular has the opportunity to capture the attention of new audience, but that too often [...]
Puritans and Cake Without Icing
In any field of human endeavor, you will find people who like things stripped down to their essence, free of trappings, and “pure.” The Puritans come to mind, for example. Their whole outlook on life was that the Church had become too much about religion and not enough about God. To them, you found God [...]
Leading the Culture
I used a phrase the other day that I think is very important to understand. I said that live entertainment had the chance to “lead the culture.” Greg Sandow uses the phrase “gravitational pull” to describe what happens when something is highly relevant in the world. People are naturally drawn to it, as though by [...]
How to Drive Young People Away from Your Venue in Droves
I was reading Anne Midgette’s terrific article about the obsession with the development of young audiences by classical music organizations, and something Anne said led me to take the idea further. Here’s the key tidbit from Anne’s piece: “…I think the idea of “a young audience” is one of those fictive Holy Grails that has [...]
Innovation? In Classical Music?
Well, yes, of course. In fact, it may be an area where we see an exceptional amount of innovation in coming years if only because Mother Necessity demands it. Some major orchestras and Philharmonic societies have an average patron age that tops 60, and that’s just not a business model that’s going to keep working [...]
Subscribe
Popular Articles
- Our Story, and We’re Sticking To It
- Several Non-Opinions about Ticket Pricing
- Group Sales is Dead
- “Discounting Silliness” Presentation Now Live
- How Not To Discount, A Recap
- More Pie Now!
- Change is Only Dramatic to People Used to the Current Thing
- Audience-Oriented, It’s What’s For Dinner
- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Awaiting the Great Pumpkin, er, Great Performance
Topics
- Live 2.0
- Live Nation
- Ticketmaster
- Goldstar
- Cirque Du Soleil
- TED
- Broadway
- Seth Godin
- Bob Lefsetz
- Greg Sandow
- marketing
- Popular
- Live entertainment
- NFL
- secondary market
- Springsteen
- Chris Anderson
- Bruce Springsteen
- classical music
- Advertising
- dynamic pricing
- discounting
- theatre
- Stewart Copeland
- TEDxBroadway
- price gouging
- AEG
- Ken Davenport
- Tickets.com
- revenue per seat
- Wall Street Journal
- Amazon
- TED-U
- Trevor O'Donnell
- Comcast
- baseball
- Pantages
- Anne Midgette
- L.A. Times
- niche
- The Police
- Great Performance Delusion