Posts Tagged ‘Cirque Du Soleil’
Holograms: Not Just for Dead People
The Tupac hologram appearance at Coachella was stunning. It amazed and startled people because it was a surprise, and it was done in service of a poignant moment, the anniversary of Shakur’s death. Taken together, it was a rare moment where a technology “debuts” in an artistically successful way. Since then, the talk about holograms [...]
NASCAR is Smarter Than You
Let’s face it. The people who read this site (and for that matter, my own company Goldstar) is pretty Blue State-y. So when I write the word NASCAR, not only do eyes glaze over, but the Big City Superiority Complex kicks in pretty hard. It must be easy, some must think, to please the teeming [...]
How Your Organization Can Be As Awesome As Cirque Du Soleil
This morning, I’m savoring the memories of the Santa Monica premiere of Cirque Du Soleil’s “Kooza.” If you’ve never seen a Cirque show, this is a great one to start with: funny, silly, crowd-pleasing, fast-paced. Some of their work is a bit more serious, but this show just kicks out the jams and has fun [...]
Will You Nurture Fear or Dreams?
I crow a lot about Cirque Du Soleil here (and yes, Goldstar works with Cirque Du Soleil extensively, which reminds me that it’s probably time again to issue my All-Purpose Disclaimer: the company I run, Goldstar, works with many of the organizations I talk about. In fact, it’s easiest if you just assume that we [...]
Leading the Culture
I used a phrase the other day that I think is very important to understand. I said that live entertainment had the chance to “lead the culture.” Greg Sandow uses the phrase “gravitational pull” to describe what happens when something is highly relevant in the world. People are naturally drawn to it, as though by [...]
Who Wants to Be a Live Entertainment Entrepreneur?
I realized this morning that I throw this term around a lot, but I’ve never really bothered to explain what I mean by it. You probably have a template in your head for what an entrepreneur is. Typically, it’s one of two things: a guy or gal hanging out his or her shingle as a [...]
Learn Three Marketing Strategies of Modern Circuses
There’s a whole new breed of circuses in the land these days, and in not a single one is anybody sticking his head in a lion’s mouth. It’s an extremely healthy sub-genre that is strong and growing. Obviously, the leader of the pack is Cirque Du Soleil, but they’re no longer alone. There’s also: SpiegelWorld, [...]
Now That I’ve Got Your Attention…
Earlier today, I updated my Facebook status. It said, “Jim is updating his Facebook status.” And by definition, if you’re reading this, I have your attention, at least for the moment. If I want to keep having your attention, I’d better say something interesting and useful, quick. Which, by the way, is a pretty good [...]
Live 2.0 Edition 6: The Audience Edition
Audience: It’s What You’re There For by Jim McCarthy
Q&A about Audience with Terry Teachout
Showing Your Pride (Without the Pride Flag) by Mark Blankenship
Catchy Doesn’t Sell by Trevor O’Donnell
Mark Twain Is Right by Missy Yoshitomi
What Live Entertainment Can Learn from Chic-Fil-A
In last month’s Edition, we discussed the phenomenon of using a live event to promote a live event. Jim Royce of Center Theater Group in Los Angeles told us about a successful launch event they did to promote the onsale of Spamalot at The Ahmanson Theater. They took the wacky, silly theme of Monty Python, [...]
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