Posts Tagged ‘Chris Anderson’
Our Partnership with TED
Last week, I traveled to New York City to announce Goldstar’s partnership with TED. (If you’re not familiar with TED, do yourself a favor and spend some time on the website.) I’ve been a TEDster for several years and feel strongly that their mission of spreading good ideas is important and powerful. Since Goldstar as [...]
Can We Stop Chasing Our (Long) Tails Now?
Wasn’t I just talking about how Chris Anderson’s “Long Tail” concept, while elegant and attractive and technically true, was not especially relevant to most decision makers? Why, yes, I was. My point at the time was, and I quote: “the Long Tail may be a perfectly valid observation of reality, but for you, it could [...]
“Free” and the Insidious Influence of the Underpants Gnomes
If you’ve been reading this site for the last few days, you know that I’ve tilted a bit at the windmill that is Chris Anderson’s recent work. Specifically, I talked about the Long Tail and the danger of taking the elegant and appealing concept of the Long Tail and trying to apply it to, you [...]
The Long (But Not Necessarily So Valuable or Relevant) Tail
This is a continuation of the discussion yesterday, wherein I share some of my thoughts on the work of Chris Anderson, all the while keeping a straight face pretending that he cares what I think. Specifically, I’m going to talk about the Long Tail concept. (If this isn’t familiar to you, catch up here.) Restated, [...]
My Problem with Chris Anderson’s Work
I have a love/hate thing with Chris Anderson’s work. (Not the TED Chris Anderson…I have a love/love thing with his work.) And perhaps “hate” is too strong a word for the downside of how I feel about Anderson’s stuff, but my delight at his fresh and provocative ideas has always had a subtle accompaniment running [...]
“Long Tail” Meet “New Rules”
Kevin Kelly is a super-smart guy who wrote a book in 1998 called “New Rules for the New Economy.” The basic premise of the book is that the network-effect has become part of the reality of many more businesses because of the Internet. And the result is some new rules of thumb about how business [...]
“The Long Tail” in Live Entertainment
The discussion of the Celebrity Marketing Guru Deathmatch happening between Chris Anderson and Malcolm Gladwell has made me think of something that I wanted to put out there. (For a recap of this, check out my recent post which more or less explains it all.) Let’s talk abou the Long Tail for our industry, live [...]
The Freeconomy: Believe it or Not?
About a year and a half ago, Chris Anderson (who also wrote “The Long Tail”) published an article in Wired called “Free.” Just as with “The Long Tail,” the article got a lot of people thinking and talking, and, just as with “The Long Tail,” it’s being turned into a book. To summarize the premise [...]
3 Ways You’re Wrong about Live Entertainment-Part 1
Personally, you may not be wrong about all 3 or any of these things, but collectively, these are some of the most widely held misconceptions about the live entertainment business, and it’s time to set the record straight. Today, Monday and Tuesday, I’ll dismiss one of these vicious misconceptions, and give you the real story, [...]
No Doubt the Ticket’s More Valuable
The band No Doubt (of “Just a Girl,” and “Don’t Speak” fame) has come up with a promotion for its current tour that’s both interesting and revealing. Here’s the key tidbit, as told by E! Online: “On Saturday, when fans buy the top price-level tickets ($42.50 or more before taxes and fees) to their latest [...]
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