Posts Tagged ‘baseball’
Does Baseball Need Saving? If So, I’ve Got the Answer
Baseball is the single biggest live entertainment product in the world. In the U.S. major leagues alone, about 75 million tickets are sold each year, and that compares to just 20 mm or so in leagues like the NBA or the English Premier League, which has only about 13mm tickets sold. In fact, add up [...]
Something Happened Last Night…
Baseball’s boring. And there are so many games that they’re practically meaningless. It’s mostly guys dressed in pajamas standing in a field blowing bubbles with their gum, or worse yet, chewing some Red Man. If you saw a group like this in your local park, you’d assume these were guys doing court ordered community service [...]
Play Like a (Detroit) Tiger
I know I’ve been talking about sports a lot lately, but rest assured it’s because I think these issues cut across all genres of live entertainment. If you’re a theatre, performing arts or classical music person, it would be a big, big mistake to ignore what happens in sports marketing because everything you do, they [...]
Live 2.0 Edition 5: Innovation Beats a Bad Economy
Innovating Through Programming by Sandy Matke
Innovation in Promotion: Using a Live Event to Sell a Live Event with Jim Royce
Innovation in Marketing Baseball: From All-you-can-eat Pavilions to Tiki Huts by Jason Dietz
Innovation in Selling Tupperware with a Live Event…Yes, Really with Dee W. Ieye
Just Don’t Think Pink
We’ve talked recently about the perils of “targeting” a demographic for your shows, games or products. It’s a very neat balancing act, as many of you pointed out, between reaching out to a group of people who tend (and ‘tend’ is really the operative word) to have some shared perspectives or interests and being a [...]
Live 2.0 Edition 1
The Live 2.0 Manifesto by Jim McCarthy
Stewart Copeland of The Police: You Only Make Money When You Sweat
Marketing Baseball in the 21st Century: 6 Things That Work for the San Francisco Giants, by Russ Stanley
A Far Cry, Rocking the Boat, by Jesse Irons
The Unveiling is Nigh!
Everything’s just about ready to go for the unveiling tomorrow. We’re putting the finishing touches on the first Edition, which includes the following good stuff: The Live 2.0 Manifesto, that describes the Live 2.0 phenomenon A conversation with Stewart Copeland of The Police. A look at marketing baseball in the 21st century with Russ Stanley [...]
Subscribe
Popular Articles
- Our Story, and We’re Sticking To It
- Several Non-Opinions about Ticket Pricing
- Group Sales is Dead
- “Discounting Silliness” Presentation Now Live
- How Not To Discount, A Recap
- More Pie Now!
- Change is Only Dramatic to People Used to the Current Thing
- Audience-Oriented, It’s What’s For Dinner
- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Awaiting the Great Pumpkin, er, Great Performance
Topics
- Live 2.0
- Live Nation
- Ticketmaster
- Goldstar
- Cirque Du Soleil
- TED
- Broadway
- Seth Godin
- Bob Lefsetz
- Greg Sandow
- marketing
- Popular
- Live entertainment
- NFL
- secondary market
- Springsteen
- Chris Anderson
- Bruce Springsteen
- classical music
- Advertising
- dynamic pricing
- discounting
- theatre
- Stewart Copeland
- TEDxBroadway
- price gouging
- AEG
- Ken Davenport
- Tickets.com
- revenue per seat
- Wall Street Journal
- Amazon
- TED-U
- Trevor O'Donnell
- Comcast
- baseball
- Pantages
- Anne Midgette
- L.A. Times
- niche
- The Police
- Great Performance Delusion