Posts Tagged ‘Advertising’
You Can’t Fault ‘em For Not Being Optimistic…
Via Thomas, I said this story on e-marketer about the click-through rate on banners. Here’s the key tidbit: “One of online marketers’ simplest metrics to keep track of, the clickthrough rate, has been in decline for years…however, that decline appears to have stopped.” Hmmm. Let’s take a look at the data. This is the graph [...]
Raise Your Hand if You Want More Ads
Nobody? But come on, they’re “targeted,” “contextual” and “highly relevant.” You still don’t want more ads? Oh, wait, I know…how about if we automatically put an ad on your mobile phone, based on wherever you are. Don’t worry…it’ll be targeted, contextual and highly relevant. You know, like all the other ads you see on the [...]
Why Yelp Needs $50 Million
There’s a story on techcrunch today that Yelp is raising $50 million, on top of the $30 million or so that they’ve already raised. Part of it, apparently, is to give current employees some liquidity from their long-held stock. Fair enough. They’ve done a great job building a product that people really like. But assume [...]
Change is Only Dramatic to People Used to the Current Thing
…and if you’re not steeped in the way things are, rapid, dramatic change isn’t nearly as frightening or even surprising. The other day, I was asked to speak to a graduate school class at USC about entrepreneurship. Almost everyone in the class of about 50 aspires to be an entrepreneur, and all of them have [...]
How NOT to Save Online Advertising
Putting aside for the moment the fact that I actually believe we shouldn’t try to save advertising, here’s a great way NOT to save advertising (if you’re into that sort of thing.) It probably won’t work after today, but go to this link and this link, and I suspect many others around the web. If [...]
The Wandering Tribe of Hopeful Advertising Dollars…
Imagine a band of tribespeople, wandering the vast plains, looking for a place to call home. As they travel, all they want is a place where they can set up their camp and live prosperous lives. The trouble is that everywhere they go, they almost immediately deplete the area’s resources, befoul the skies, poison the [...]
If You Talked To People the Way Advertising Talked to People…
Go see the punchline for yourself at Gaping Void. Totally worth it. And true for live entertainment marketing too, so stop it! Share and Enjoy:
Advertising in Decline? You think?
Techcrunch is, for those of you who spend more time working with actual scripts than with javascript, one of the most influential blogs in the extended Silicon Valley/Tech community, with lots of interesting news and perspectives. It’s a smartly written site for smart people, but it’s funny how sometimes being part of a group, however [...]
It’s Time to Stop Trying to Save Advertising
I loved this post by Larry Kramer in The Daily Beast, called “Let Newspapers Die Already.” Here’s a key snippet: “It’s one of my favorite lines in Citizen Kane, the 1941 classic about a newspaper publisher. Kane is responding to his top financial advisor who just pointed out that Kane’s newspaper empire is losing a [...]
Subscribe
Popular Articles
- Our Story, and We’re Sticking To It
- Several Non-Opinions about Ticket Pricing
- Group Sales is Dead
- “Discounting Silliness” Presentation Now Live
- How Not To Discount, A Recap
- More Pie Now!
- Change is Only Dramatic to People Used to the Current Thing
- Audience-Oriented, It’s What’s For Dinner
- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Awaiting the Great Pumpkin, er, Great Performance
Topics
- Live 2.0
- Live Nation
- Ticketmaster
- Goldstar
- Cirque Du Soleil
- TED
- Broadway
- Seth Godin
- Bob Lefsetz
- Greg Sandow
- marketing
- Popular
- Live entertainment
- NFL
- secondary market
- Springsteen
- Chris Anderson
- Bruce Springsteen
- classical music
- Advertising
- dynamic pricing
- discounting
- theatre
- Stewart Copeland
- TEDxBroadway
- price gouging
- AEG
- Ken Davenport
- Tickets.com
- revenue per seat
- Wall Street Journal
- Amazon
- TED-U
- Trevor O'Donnell
- Comcast
- baseball
- Pantages
- Anne Midgette
- L.A. Times
- niche
- The Police
- Great Performance Delusion