Work with Me!
Literally.
I’m looking for a Director of Customer Acquisition who is a whiz at online customer acquisition and optimization techniques. We’ve got great momentum in this area at the moment, and I need someone who can do it and take it to the next level. The bad news is that this person would be reporting directly to me and have to put up with my stories about the old days, when CTR on ads was 5%…
Anyway, find out more about the job description and apply. It’s a senior level job, and my hope, candidly, is the person who comes into this role can stretch to Marketing VP in a relatively short period of time.
Pass it along if you know anyone who’s right for it, please!
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2012
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- The Rock Revolution, a View from 1967
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- ...Or You Could Do it Right to Begin With
- Live Nation and Warner Music Synergy? Hmmm.
- March 2011
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- Do Restaurateurs Hate Groupon and Yelp?
- Another Violent Tornado of Truth...
- What Do I Think of Groupon?
- How Do You Capitalize on "Winning"?
- Cause and Correlation and You've Still Got to Do Something People Want
- The ABA: Failing to Greatness
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- Is Live Entertainment An Industry?
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- What Does It Mean, Halloween?
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- October 2010
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- Reward Me, Don't Pay Me
- Are You Waiting for the Great Pumpkin?
- Price and Convenience Don't Matter if I Don't Care
- What Is Magic Johnson Doing Indeed?
- It's All About Value
- Does Quality Matter to You? What the Heck is Quality Anyway?
- Closing the Barn Door BEFORE The Horses Leave
- Quick Draw: Do You Know the Difference Between Dynamic and Variable Pricing?
- Before You Start With Dynamic Pricing...
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- Monday Morning Ambush
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- Dynamic Pricing Post Upcoming
- Number 3!
- Several Non-Opinions about Ticket Pricing
- Tips for Giving a Performance Review
- A Non-Profit Doesn't HAVE to Lose Money
- September 2010
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- You Can Choose Not to Be Affected by Market Forces...
- The Wisdom of the Soda Seller
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- August 2010
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- Quick Draw-Average Price Per Ticket and Why You Shouldn't Use it
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- July 2010
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- How Gates Helped Us Build a Multi-Million Dollar Ticket Selling Business, Part 2
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- June 2010
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- Group Sales is Dead
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- May 2010
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- Remember This The Next Time Someone Tells You a Video Went Viral...
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- Delivering Happiness
- March 2010
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- Necessary But Not Sufficient
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- "How Do I Go Viral?"
- February 2010
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- More Pie Now!
- The Past Is Gone
- The Springsteen Refunds
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- Should You Be Selling "The Arts"?
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- My Interview on Mixergy
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- January 2010
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- This is Why I Hate the News
- Frank Eliason Coming Up on Live 2.0 and What About Web 3.0?
- Why Philadelphia Orchestra May Need to File Bankruptcy
- Live Nation Ticketmaster Merger Approved
- Murder-Suicide Avoided in Cleveland
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- "Exploiting" Opera is the First Step to Making People Care
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- Hear Me Now, Listen Later: Price Has Nothing to Do With Cost
- TM-Live Nation Merger Looks Close to 100%
- Audience-Oriented, It's What's For Dinner
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- 2009
- December 2009
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- Ticketmaster-Live Nation Merger Wrinkle
- The Nutty Thief Revealed...
- The Nutty Award Stolen
- No Hiding the Decline Here
- How NOT to Save Online Advertising
- The Wandering Tribe of Hopeful Advertising Dollars...
- 3 Steps to Saving Sunset Strip
- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Why Ben and Jerry's Doesn't Sell Hardware
- November 2009
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- Part 2 of My Chat with Greg Sandow
- Greg Sandow-Thinking about the Future of Classical Music
- Video Chat with Greg Sandow Coming Up
- "More than a Blonde Wig and a Soldier's Outfit..."
- Comcast to the Rescue of TM-Live Nation?
- The Album is Dead. Long Live the Album
- NASCAR is Smarter Than You
- All Cake, No File, All Good
- Either Hilariously Great or Incredibly Dumb. Possibly Both.
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- Empty Seats? Or the End of the World?
- Awaiting the Great Pumpkin, er, Great Performance
- Puritans and Cake Without Icing
- Digital Dust in the Wind
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- How to Sound Like a Social Media Genius
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- How to Ruin a Good Thing
- Chicago Not Hosting the Olympics...
- What Are You Doing for Your Chief Zee?
- Save Money by Shutting Down?
- September 2009
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- Will You Nurture Fear or Dreams?
- Customer Experience: Our Upcoming Edition
- Leading the Culture
- Play Like a (Detroit) Tiger
- "Do I Look Lucky?
- "Slowly Strangling the Golden Goose"
- Ah, Zyrtec 5mg, thanks for dropping by!
- Take It From People Who Know What a Flop Is
- The Nacho Paradox
- Ken Davenport Chat, part 3
- Theo's Backpack and What It Means to You
- Ken Davenport Conversation, Part 2
- A Great Idea: Perform the Album
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- 1 Step Strategy for Success: Be Awesome
- "It Can Be Hurt!"
- Pretendinitis in the NFL?
- Who Wants to Be a Live Entertainment Entrepreneur?
- August 2009
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- With Your Help, We Can Stop Pretendinitis
- Ticketmaster Tried to Cobble Together Anti-Live Nation Coalition
- If You Talked to Your Friends about Your Show the Way Your Copy Talks about Your Show...
- 10 Minutes to Understanding Live 2.0
- Don't Blast Me, Bro!
- Everyone's a Rock Star Somewhere
- Why the Closing of Opera Companies Has Nothing to Do with Money
- Not Selling Out-The Rockstar Edition
- Why Selling Out Is Less Important Than You Think
- Learn Three Marketing Strategies of Modern Circuses
- The (Financial) Results Are In...Is the Industry Healthy?
- Now That I've Got Your Attention...
- The Live 2.0 Manifesto
- Mariah Carey and Perhaps the Worst Idea Ever
- "Free" and the Insidious Influence of the Underpants Gnomes
- Is the Concert Business Imploding?
- The Long (But Not Necessarily So Valuable or Relevant) Tail
- My Problem with Chris Anderson's Work
- All about the LUV
- July 2009
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- Live 2.0 Edition 6: The Audience Edition
- Be the Jackie Chan of Live Entertainment
- What Live Entertainment Can Learn from Chic-Fil-A
- Only You Can Make You a Star
- Edition 6 is just days away...
- Egg Timer Update
- The Egg Timer Method
- Dr. No and the Courageous Deletions
- "Long Tail" Meet "New Rules"
- "The Long Tail" in Live Entertainment
- Lebron James and Nike Prove My Point
- Extendinitis
- What Would Mark Twain Say About Feedback
- Today's Reader to Critics: Show Me Something Special
- Audience: It's What You're There For
- Michael Again...But There's a Good Reason!
- June 2009
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- The Freeconomy: Believe it or Not?
- AEG's Michael Jackson Problem
- Live 2.0 Edition 5: Innovation Beats a Bad Economy
- Edition 5 Appearing Tomorrow!
- Center Theatre Group in LA Looking for Box Office Director
- Just Don't Think Pink
- A Little Clarity about Banana Splits
- The Banana Split Test
- In Ghostlier Demarcations, Keener Sounds
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- How to Drive Young People Away from Your Venue in Droves
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- 1 More Frame-Breaking Strategy for Theatres to Grow Audiences Faster
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- 3 Things Theatres Do that Are So 20th Century
- Why Live Nation is REALLY Killing Convenience Fees
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- May 2009
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- Best...Broadway Season...Ever...
- Goldstar Venue Relations Job Posting
- Are You Really a Permission Marketer?
- Customers Aren't Slaves - Stop Trying to "Own" Them
- 3 Ways You're Wrong about Live Entertainment-Part 3
- 3 Ways You're Wrong about Live Entertainment-Part 2
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- Edition 4 Out Tomorrow
- Bruce Springsteen and the Future of Entertainment
- Live 2.0 Now Available on Your Kindle
- Three Ways Theatres Can Use Twitter Right Now
- Awards or Sales? I'll Take Sales
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- You know what customers love? Rules
- Live Nation Selling Boston Venues
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- Like I Said, "Twitter Like You Mean it" (Or Don't)
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- April 2009
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- A Cirque Update
- We May Have Found the Limit...
- The Boo Birds Are Out...
- ...Annnnd It's Gone.
- Revenue Per Seat-The Master Marketing Metric
- Twitter's Secret Advantage Could be its Demographic...
- Pretendinitis
- Greg Sandow in Edition 4
- Why Lynda Carter Loves Performing Live
- Stubhub on the Selling Block?
- Live 2.0 Edition 3: Why We Love Live Entertainment
- Twitter Like You Mean It (Or Don't)
- "The Transforming Fire of Machines..."
- What's Your Multiplier?
- The "Why We Love It" Edition Comes Out This Week!
- Becoming Live 2.0: You Are Your Own Marketing Part 2
- Innovation? In Classical Music?
- March 2009
-
- Sean Moriarty of Ticketmaster Resigns
- Becoming Live 2.0: You Are Your Marketing Part 1
- My iChat with Natasha Tsakos
- Economist Will Page Says Hello
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- Gene Vs. Bob on Video
- "Recordings Have Become Advertisements for Shows"
- The Market is Telling You Something
- "Live Has Officially Taken Over Recorded..."
- A Disrepectful (But Highly Entertaining) Exchange of Ideas...
- One...Million...Tickets! That's a Thriller
- Live 2.0 Edition 2: The Innovation Edition
- The Innovation Edition Out Tomorrow
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- AEG to TM and Live Nation: "What Are We, Chopped Liver?"
- No Doubt the Ticket's More Valuable
- Bringing "El Sistema" to the U.S.
- You're Going to Want to Hear Carmen
- CDs, like Real Estate, are a Great Value
- Who Said It? "If I Ran the NEA?"-- The Answer
- Bowling Alone-Why Live Entertainment is More Valuable Than Ever
- February 2009
-
- "If I Ran the NEA..." Who Said it?
- Becoming Live 2.0: Develop a Niche Part 2
- Revising My Opinion on the LN-TM Merger
- Edition 2 Appears March 10th
- Advertising in Decline? You think?
- Becoming Live 2.0: Develop a Niche Part 1
- Frame-Breaker Paulus Manker Writes In
- As it Was with This, So Shall It be with Prices
- Becoming Live 2.0: The Secret Ingredient is Leadership
- The Best Terrible Idea I've Ever Heard
- Part of Why Traditional Marketing Doesn't Work Anymore...
- Live 2.0 at SXSW March 17th
- Who Wants to Be a Pontiac?
- Swapping in Chicago
- How to Become a Live 2.0 Organization: A Step by Step Guide
- Trevor O'Donnell Drops by to Talk Live 2.0
- Chat with Natasha Was Great; Video Quality, Way Less Great
- TV is an Excellent Way to Market Your Live Show
- Ichatting with Natasha Tsakos Today...
- Breaking the Frame
- Perhaps the Worst Use of Money Ever...
- A Presidents Day Tradition since 2010...
- You Are Your Marketing (Because Nothing Else Works)
- Innovation, with Mustard and Relish
- Anti-Valentine's Day: A Live 2.0 Phenomenon
- Funny How Supply and Demand Have Nothing to Do with it
- The Future is a Niche Market, Contd. (The 'But How?' Edition)
- Some reactions to the Launch of Live 2.0
- "You're Stupid! Give me Money!"
- Bye, Bye, Ticketmaster?
- Live 2.0 TED Presentation, Now Available!
- Live Entertainment and the Recovery
- I'm sorta in love with Natasha Tsakos
- I don't know Irving yet, but I'd like to...
- Life's a Pitch
- The Merger: Why?
- Ben Zander Challenges Me on Live 2.0
- Ticketnation? Live Master? The Biggies Talk Merger
- Live blogging TED all week
- Live 2.0 Edition 1
- The Unveiling is Nigh!
- January 2009
-
- Live Nation Ticketing System Launches, Struggles, Fail Whales Sighted
- The Future is a Niche Market, Cirque-Comes-To-Santa-Monica edition
- So does that make this White Thursday?
- Stewart Copeland of The Police talks to Live 2.0
- How Not to Be a Live 2.0 Organization, MPAA Edition
- "In a World..." in a Theatre
- Today's NBA: The Sons of Meadowlark
- Lucha Va Voom: Live 2.0 to the Core
- Greg Sandow: Don't Fear the Internet Reaper
- Quality? Marketability? Yes, Please.
- Jenny Rogers of 'Wickets' Writes In
- Murder! Suicide! Oh, the Drama!
- How Many T-shirts Fit Through a Pipeline?
- Goldstar Suppliers, Welcome to the Conversation!
- The Purple Cow and the Jet That Doesn't Fly
- It's Time to Stop Trying to Save Advertising
- Barack Obama: First Live 2.0 President
- "The Conversation" is Alive and Well
- Steve Jobs: The Great Innovator
- Maybe I Should Be Writing This on My Commodore 64, too
- The Future is a Niche Market, contd. (or, I'll make you a deal on this boat anchor)
- Do you care what Verizon thinks?
- Music Makes a Bad Religion
- Is Broadway a Live 2.0 Industry?
- This is the Brooklyn Nets Century...or at least it should be!
- Ticketmaster Expects Prices to Drop in 2009
- What is the Right Price for Recorded Music?
- Leftsetz: Painfully Right Again
- Happy Black Tuesday!
- Grateful Dead Touring Again (but not because of money)
- David Bowie: Live 2.0 Prophet
- It's Official: The Ticketmaster-uber-alles Era is Over
-
- 2008
- December 2008
-
- The Rising Tide of Live 2.0
- Breaking News: Kirov Ballet Wins 2008 Nutty!
- A Steep Price to Pay for Content
- Arena Football, We Hardly Knew Ye
- The Future is a Niche Market, contd.
- Live 2.0: The Content Creation Story
- Look this up at beside-the-point.com
- The Perils of Being Live 1.0
- Panos Nails It-The Future is a Niche Market
- Will There Be a Baseball Recession?
- Tribune Files for Bankruptcy, Cubs Not Their Problem
- In a Live 2.0 World, You Are Your Marketing
- "All The Money is On the Road..."
- In a Live 2.0 World, it's About the Audience
- Live Titans Replace Recorded Giants
- YouTube Gets It
- Live 2.0 Launches at TED conference February 3rd
-
Topics
- Live 2.0
- Live Nation
- Ticketmaster
- Goldstar
- Cirque Du Soleil
- TED
- Broadway
- Seth Godin
- Bob Lefsetz
- Greg Sandow
- marketing
- Popular
- Live entertainment
- NFL
- secondary market
- Springsteen
- Chris Anderson
- Bruce Springsteen
- classical music
- Advertising
- dynamic pricing
- discounting
- theatre
- Stewart Copeland
- TEDxBroadway
- price gouging
- AEG
- Ken Davenport
- Tickets.com
- revenue per seat
- Wall Street Journal
- Amazon
- TED-U
- Trevor O'Donnell
- Comcast
- baseball
- Pantages
- Anne Midgette
- L.A. Times
- niche
- The Police
- Great Performance Delusion
June 8th, 2011
Interested…
June 8th, 2011
Love to hear from you. Go on through to the link in the job description for how to apply.