By Jim McCarthy Jan 6, 2009 0 comments

What is the Right Price for Recorded Music?

Apple published a new pricing structure for iTunes songs, which you can read about here in detail.

Here’s a quick summary:  The most popular stuff will be $1.29 instead of  $.99, and then some less popular stuff will be $.99 and still other cuts, $.69.

Essentially, iTunes has instituted a price increase, because the great majority of stuff that’s actually sold falls into the $1.29 category.

Is this a good idea?  Shouldn’t the price of this content be going in the opposite direction based on the principles of Live 2.0?  Or does Apple think the marketplace will see this as a price cut because of the lower price points on some things?

I don’t know, but it will be interesting to see how it holds up in the marketplace.  Cracking the $1.00 barrier for a song seems like a big deal to me.

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