By Jim McCarthy Jan 7, 2009 0 comments

Ticketmaster Expects Prices to Drop in 2009

Ticketmaster CEO Sean Moriarty told analysts today that he expects tickets to live entertainment to drop this year:

“You would expect there to be some adjustment of pricing for an economy where people have less money in their pocket.”

And he’s probably right.

In the midst of this, it’s important to note two things:  first, prices have risen substantially over inflation in live entertainment for a long time, and nothing is ever a one-way climb.

Second, the Live 2.0 phenomenon is a long-term trend, where technological and societal forces are working together to make the live experience more valuable than the recorded or canned experience in its many forms.

In other words, if the whole country were suddenly half as rich, it doesn’t mean that live entertainment wouldn’t feel the heat.  It means that relatively speaking, it would be doing better than the recorded or electronic product.

So while TM is concerned about lost revenue (mostly from the loss of Live Nation, in all likelihood), they’re still likely to have a good year.  How would you like your bonus check to be based on sales of cds and mp3s in 2009?

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