Goldstar’s John Loken forwarded me a blurb from the New Yorker by Alex Ross that included the following graph:

From the League of Orchestras, via the New Yorker
So this graph shows the percentage of people of different generations level of participation in attending classical music as they age.
From the point of view of what it portends for the future, there’s one word I’d use to describe the picture: bummer. My group, Gen X, would historically be expected to turn upward in one of those big bumps you see for the rest of the generations at about age 40 to 50, but instead, there’s a clear downward kink at age 30 from which we haven’t picked up the slack.
But even if we do, we’re just not big enough. Boomers outnumber us dramatically, so even if we returned to early boomers participation levels, it would still represent a drop off.
I feel like one of the TV networks at 8:01 on election night when it’s clear that one guy is going to win in a landslide: I’m calling it early. Gen X will not rise to the levels of previous generations participation, and Gen Y will be even worse.
What does it mean? Only this: if the classical music institutions stay essentially as they are, many will fold in the next decade or so. Essentially, the industry as we know it will be swept away.
What’s left? Only this: something else.
You can’t save what is currently out there. All you can do if you want to see classical music as a live form continue to live (and hopefully even thrive) is create something else from the assets that currently exist.
There’s no more time to debate ‘if.’
Sign up for the monthly Live 2.0 newsletter. Commentary, interviews and more from smart, provocative, opinionated leaders in the Live 2.0 revolution.
2010
March 2010
February 2010
January 2010
2009
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
2008
December 2008
Leave a Comment