By Jim McCarthy Jan 29, 2009 1 comment

Stewart Copeland of The Police talks to Live 2.0

As you might know, the formal launch of Live 2.0 is next Tuesday, when I’ll be presenting at the TED conference (www.ted.com).  If you are watching it on streaming video (which isn’t free, unfortunately), I’m on as part of the TED-U program on Tuesday.

Anyway, we’re wrapping up the last bits and pieces for the first “Edition” and yesterday, I got to spend about 30 minutes on the phone with Stewart Copeland, the drummer for The Police.

I had the opportunity to butter him up by saying (truthfully) that the first album I ever bought was “Ghost in the Machine” by The Police in 1981.  In retrospect, all I can say is that I was a pretty hip sixth grader.

We talked about how marketing concerts has changed since the 70s and 80s; he gave some thoughts about what he would do to promote himself if he weren’t already famous; he thanked his lucky stars for the fact that young people today don’t look down on old music the way the Punk Generation (his generation) did; and we talk about niches. There’s even a bit about Sting and the not-always-perfect relationship they’ve had.

Anyway, it’s all coming out as part of the launch Edition, so stay tuned!  If you’re not subscribed to the newsletter by email, you can do that on the home page or if you want the RSS feed, that’s available too.

Or, of course, you can just come to the site.

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