By Jim McCarthy Nov 1, 2010 0 comments

“Rally” Shows the Value of a Live Event

A lot of you probably watched and even went to the Rally to Restore Sanity and/or Fear this weekend, and in truth, it looked like a pretty silly, fun event.  Obviously, it got a lot of media play because its star, Jon Stewart, is supposedly the most influential man in show business.

So if someone is the MOST influential person in show business, how does he demonstrate that influence?

By having a live event.  I think that’s telling.  It shows, as we’ve been saying for years here on this blog, that live events are at the top of the pyramid in terms of value when it comes to entertainment.  Watching something on video, reading about it, or listening to recorded material about something are all substitutes for the ‘real thing’ which is being there.

So whenever you think about your theatre, stadium, arena, club and how to market it, remember that being there is the premium version of being a fan of whatever team, show, band or whatever that people are interested in.

People talk about the increased prices for live entertainment over the last 2 or 3 decades as though it just happened, like a strong breeze blowing over a poorly pitched tent.  But that’s not it.  Prices have gone up because people have come to understand that live performance is simply more valuable to them and have been willing to pay accordingly.

(Yes, I know the “Rally” was free to attend, but people paid significantly to be there in time and travel.)

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