By Jim McCarthy Jan 21, 2009 0 comments

The Purple Cow and the Jet That Doesn’t Fly

In a Live 2.0 world, every show would be like this one, and no one would ever worry about the future of “the arts” again.

No, I’m not saying every show has to be about ’70s stewardesses, set on a stage made to look like the inside of a jetliner, where the audience plays the role of passengers.

Come to think of it though, worse things could happen then putting the audience in the midst of the performance by default.  It’s hard to hate a show when you’ve just spent a couple hours inches from the performers.

Seriously, though, Wickets, created by Jenny Rogers and Clove Galilee, illustrates some of the most important Live 2.0 principles:

*Be noteworthy.  As Seth Godin says, you have to be a Purple Cow.  In a post-advertising age, if you’re not a purple cow, you’re nothing.

*Pick an audience.  Obviously, Wickets is aimed at young(ish), smart, urbane New Yorkers open to having a fun evening out.  For the Sardi’s and Broadway crowd, it might not be right.  That’s a good thing.

*Create value.  The show’s interesting and unusual, is built for it’s audience, and costs $18.  Are you surprised they’re sold out and adding shows?

I know, I know, it’s not a huge show.  It was a limited run.  There are a million ways that someone could put a show like this in a box and say it has nothing to teach to the business in a broader sense.

But if our biggest problems were that the show wasn’t big enough, the prices were too low, and we didn’t have enough dates to fill demand, would that be so bad?

I can think of a few Live 1.0 organizations who’d trade their problems for those ones anytime.

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