Take a listen to Washington Post classical music critic Anne Midgette talk about why classical music and opera box office numbers have been on a gradual slide on clip number 5 on this page.
She talks about how opera in particular has the opportunity to capture the attention of new audience, but that too often it’s just “going through the motions” of doing the same old pieces in the same old way. Sure, it reassures your existing fan base, but as the boomers trend down and (eventually) out demographically, how do you replace them?
By doing something special and different on stage.
Anyway, take a listen.
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