By Jim McCarthy Dec 15, 2008 0 comments

Live 2.0: The Content Creation Story

One part of the Live 2.0 phenomenon that I tend to talk about less, but which is extremely powerful is the affect that the computer and networking revolution have had on the CREATION of content.

This recap of a recent study is a mixed bag, but one unmistakable positive is that more and more content is being created, specifically in live theatre.

Why?  Imagine not having computers and the Internet and having to:  find a cast, print programs, create graphics, get scripts and script rights, get music and license it, market your show, and sell your tickets other than through a walk-up box office.

Without the technological changes, all of those things are much, much harder and more expensive.  That makes it far easier for productions to get off the ground and gives them more time to think about the content itself.

My contention is that this is why niche product is now a real possibility.  Previously, the overhead of doing this stuff (both financial and headache) were so great that it was a barrier to entry.

So this is a good thing.  We’ll deal with the audience question this story raises in a separate post.

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