By Jim McCarthy Feb 6, 2009 0 comments

Life’s a Pitch

Amanda Ameer, the very smart and interesting blogger (among other things) asked me to answer a few questions here.

Here’s a key tidbit:


“Why the broad focus? Sports, comedy, classical, dance, museums… Do you find that if someone is always looking for, say, comedy shows on the weekends, he/she might see a classical listing on your site and be intrigued, or do people mostly stay within their, let’s say “pre-determined” genres of interest?

I think it’s easy when you’re on the inside of creating the shows to think in genres, but consumers don’t think that way to nearly the degree some people imagine.  Consumers don’t typically ask “What comedy show should I go see?”  Instead, they ask “What should I do on Saturday night?”  Also, people switch back and forth among category types all the time.  Just because someone is a fan of, say, ballet, it doesn’t mean they wouldn’t want to see the Yankees. The probably do have an interest in that. Because we came to this business as consumers rather than as producers of shows, that’s just the way we did it.  It only seemed natural to us to give people the broadest selection we could. ”

Let me just say that upon further reflection, I am sometimes a little long winded. :)

Anyway, take a look!

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