By Jim McCarthy May 13, 2010 6 comments

How Not To Discount, A Recap

There’s been a lot of interest in this series, but you might have missed one of two of the posts. Therefore, here’s a recap and links:

Part 1: Discounting to Your Full-Price Channel Too Much
Part 2: Discounting at the Last Minute Only
Part 3: Discounting only Your Lowest Priced Inventory
Part 4: “Punishing” Buyers who Have Come to Your Venue on a Discount Ticket

Go back, read ’em all, and then I’ll wrap up with some “How TO Discount” thoughts.

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