By Jim McCarthy Feb 2, 2011 2 comments

1 Step Plan for Increasing Demand for “The Arts”

Make better content.

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    • Tim

      As a corollary find out what your audience will pay and make art that costs that.

      We’ve been in the black for 12 years making theater that costs less than $2000 per show. That’s what our audience will support. And they do every single time. Would we get more patrons if we spent $4000? Possibly. Would we get twice as many? Almost certainly not.

    • Jim McCarthy

      Good point, Tim.