About Live 2.0

In the 21st century, live entertainment will lead the entertainment industry and therefore the culture.

Readers and contributors to Live 2.0, both the website and the movement it chronicles, believe that the ascendancy of live entertainment has a profoundly positive impact on the world. Live entertainment has a power that can’t be found in other kinds of entertainment. It strengthens the bonds of friendship among people when they go to see something together; it helps people understand and appreciate the places where they live; and it reminds them of the power of witnessing something real and immediate.

It also happens to be a lot of fun.

And the funny thing is that while most people say they love to go to plays, concerts, games, and performances, most of them don’t go out as often as they’d like to.

Why is that? In part, it’s because there’s an evolution required in the industry of creating and marketing live entertainment if we are to claim the mantle of leadership.

Put differently, we need to be better. In order to be better, we need to put the audience first in what we do.

This site is devoted to explaining, unearthing, discussing and debating what happens when we move into the state of being called Live 2.0.

To get a good grounding in this, read this post and watch the video below:

About Jim McCarthy, Live 2.0 Editor

Jim is the Editor of Live 2.0 and the CEO of Goldstar. His experience as co-founder and CEO of Goldstar has given him the chance to see the live entertainment from the point of view of both the customer and the venue. He’s very much of the view that when venues do things right, audiences will reward them, and the industry will thrive.

Jim started his career at Noah’s Bagels in California, where he opened dozens of new store locations, trained thousands of new employees and managers, and sold tens of thousands of bagels. When he left Noah’s, he went to GeoCities, one of the world’s first and largest web communities. He’s been in the e-commerce and online marketing business in the 12 years since then.

Jim posts (almost) daily on the Live 2.0 website and more frequently than that on Twitter.