Archive for 2010
It’s All About Value
You think I’m going to talk about pricing. That’s a very reasonable guess, but in this case, it’s wrong. Value is a ratio of what somebody puts in to what somebody gets out. If you paid $100,000 for a five year old Hyundai, that’s a lot you’ve put in (in this case, money) for what [...]
Does Quality Matter to You? What the Heck is Quality Anyway?
In live entertainment, “quality” is not a word that gets kicked around a lot. And I don’t think that’s because no one cares about quality; it’s just not a frequent topic. So we’ll give it a little airtime here. Is quality important to you, your organization or your venue? Here’s a story that may be [...]
Closing the Barn Door BEFORE The Horses Leave
The following post is by Kara Larson who, along with Barry Kahn, is one of the people I consider to be the smartest and most experienced in thinking about dynamic pricing. Different from Barry, Kara’s experience with dynamic pricing is as a marketer for various performing arts venues, including Carolina Performing Arts (University of North [...]
Quick Draw: Do You Know the Difference Between Dynamic and Variable Pricing?
If you were confused, here’s a quick explanation of the difference between “dynamic” and “variable” pricing. Share and Enjoy:
Before You Start With Dynamic Pricing…
The following piece was written by Barry Kahn, the CEO of Qcue (which describes itself as “the premier dynamic pricing engine for live entertainment events.” Qcue, for my money, is the leader in making good dynamic pricing possible for venues, and although the company’s focus has been sports up to now, I know that they’re [...]
How and Why People Share
This little survey has a couple of fascinating things about it. The headline says “Email Still Tops Facebook for Keeping in Touch,” pointing out that only among the 18 to 24 year old cohort do more people use Facebook to share information than email. That’s like saying more people drive a Honda Civic than fly. [...]
Monday Morning Ambush
Not totally on topic for this blog, but I keep laughing every time I see it: Share and Enjoy:
Emancipate Yourself from Mental Slavery (on Pricing)
Whenever people start talking about pricing, I tend to see some folks who are in thrall to what I believe is a damaging and unproductive paradigm about pricing. It’s a worldview of win-lose, where the seller either martyrs itself for ‘the cause’ or whores itself out for an unholy buck. My assertion is that neither [...]
Dynamic Pricing Post Upcoming
A few days ago, there was a bit of a discussion about pricing, and as part of that, Erin from Fort Worth Opera asked if I could delve into the issues of Dynamic Pricing and the current state of the art. The answer is: no. I really can’t. I’ve studied the issue, but I’m not [...]
Number 3!
I have to admit, I was really excited to see that Ticketnews.com ranked Goldstar the number 3 primary ticket seller in the country last month. We were behind only Ticketmaster and Live Nation! It was our debut on the list, and we were pretty excited around here to see this ranking! It’s nice to be [...]
Subscribe
Popular Articles
- Our Story, and We’re Sticking To It
- Several Non-Opinions about Ticket Pricing
- Group Sales is Dead
- “Discounting Silliness” Presentation Now Live
- How Not To Discount, A Recap
- More Pie Now!
- Change is Only Dramatic to People Used to the Current Thing
- Audience-Oriented, It’s What’s For Dinner
- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Awaiting the Great Pumpkin, er, Great Performance
Topics
- Live 2.0
- Live Nation
- Ticketmaster
- Goldstar
- Cirque Du Soleil
- TED
- Broadway
- Bob Lefsetz
- Greg Sandow
- Seth Godin
- Popular
- marketing
- Live entertainment
- secondary market
- Chris Anderson
- Springsteen
- Bruce Springsteen
- classical music
- NFL
- Advertising
- discounting
- Stewart Copeland
- dynamic pricing
- AEG
- price gouging
- Tickets.com
- Wall Street Journal
- theatre
- TED-U
- Amazon
- revenue per seat
- Comcast
- Trevor O'Donnell
- Anne Midgette
- L.A. Times
- Pantages
- niche
- U2
- audience
- Great Performance Delusion
- The Police
- baseball