Archive for 2010
Donating Money for a Tax Write-Off is Like Giving Away a Dollar to Save Fifty Cents
Sometimes, I think people just get confused. There was a little piece in the WSJ about research on taxes and how they affect wealthy donors to charitable causes. Here’s the key tidbit: “The poll of 800 households with $200,000 or more in income and $1 million or more in net worth (excluding primary residences) found [...]
Thinning the Herd? You Go First
Lately, there’s been some talk about this idea that “arts” (define that how you want) are oversupplied, and that that is the root of the problem for the business model of so many organizations. Although it’s a perfectly legitimate discussion, I find some of the conclusions to be absurd, and naturally, I have some questions. [...]
3 Keys to Smart, Strategic Discounting
It’s a short video on a big topic, but here are three key ideas for smart, strategic discounting. Thanks to Thomas Cott for asking! Share and Enjoy:
Arrogance, Self-Delusion and Other Fine Qualities
If you’re responsible for marketing live entertainment (or anything really), I want to give you some advice that this recent election has brought back to the forefront of your mind. Listen. People are taking action in the marketplace, and it is for a reason. These reasons can be complicated, mixed and unclear, but if you [...]
What Does It Mean, Halloween?
Wisenheimer that I am, I posted to my Facebook profile the following thing over the weekend: “In the midst of all this commercialism and partying, let’s not forget the true meaning of Halloween: the birth of Satan.” Which I mention because for a holiday for which there really is no “true meaning,” people sure do [...]
“Rally” Shows the Value of a Live Event
A lot of you probably watched and even went to the Rally to Restore Sanity and/or Fear this weekend, and in truth, it looked like a pretty silly, fun event. Obviously, it got a lot of media play because its star, Jon Stewart, is supposedly the most influential man in show business. So if someone [...]
Reward Me, Don’t Pay Me
The brilliant Damian Bazadona wrote a piece on the Entertainment Marketing website that is well worth reading. Here’s a key tidbit: “Oh, please no. The idea of brands rewarding consumers financially or otherwise through a mainstream digital platform for promoting products to friends just gives me a knee-jerk reaction of PLEASE NO. We all survive [...]
Are You Waiting for the Great Pumpkin?
A year ago, I wrote a post called “Awaiting the Great Pumpkin, er, Great Performance.” It’s interesting for two reasons: first, because lots and LOTS of people had been reading it lately and I couldn’t figure out why. It was then I realized that as the Halloween season approached, people were searching on the term [...]
Price and Convenience Don’t Matter if I Don’t Care
Via Thomas, I came across this article today about the Cleveland Symphony’s plan to attract a younger audience. Now, obviously, this is an issue for symphonies all over the place. After all, for some, a significantly younger audience for some would be one that averaged its early 50s. And since we think about younger audiences [...]
What Is Magic Johnson Doing Indeed?
Even if you don’t care about sports or the business of sports, you should pay attention to this. Magic Johnson (yes, I’m a huge fan, but hey even Larry Bird is a huge fan of Magic Johnson) has sold his interest in the Los Angeles Lakers and his 105 Starbucks locations over a very short [...]
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