Archive for November, 2010

Is Live Entertainment An Industry?

By Jim McCarthy 3 comments

I might be the only person who refers to “live entertainment” as an industry. Most people I deal with professionally say that they are in the concert industry, professional sports, theatre, arts or something specific like that. So I’m the oddball when I say that Live Entertainment, meaning all of these diverse things, is an […]

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    How to Feel Good About Ditching Work Early Today…

    By Jim McCarthy 0 comments

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      What Do You Mean, Price Gouging?

      By Jim McCarthy 0 comments

      If your plane crashed in the desert and after days of struggling across the blazing sands, you were thirsty, and if you finally bumped into a person with a supply of cold water, and that person told you that each bottle was $1000, you’d probably evaluate your choices in the matter as pay the $1000 […]

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        You Can’t Fault ’em For Not Being Optimistic…

        By Jim McCarthy 1 comment

        Via Thomas, I said this story on e-marketer about the click-through rate on banners. Here’s the key tidbit: “One of online marketers’ simplest metrics to keep track of, the clickthrough rate, has been in decline for years…however, that decline appears to have stopped.” Hmmm.  Let’s take a look at the data.  This is the graph […]

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          Dealwire: Goldstar’s Affiliate Program

          By Jim McCarthy 0 comments

          Goldstar CPA Affiliate Program Overview View more presentations from John Loken. Share and Enjoy

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            Donating Money for a Tax Write-Off is Like Giving Away a Dollar to Save Fifty Cents

            By Jim McCarthy 4 comments

            Sometimes, I think people just get confused. There was a little piece in the WSJ about research on taxes and how they affect wealthy donors to charitable causes.  Here’s the key tidbit: “The poll of 800 households with $200,000 or more in income and $1 million or more in net worth (excluding primary residences) found […]

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              Thinning the Herd? You Go First

              By Jim McCarthy 1 comment

              Lately, there’s been some talk about this idea that “arts” (define that how you want) are oversupplied, and that that is the root of the problem for the business model of so many organizations.  Although it’s a perfectly legitimate discussion, I find some of the conclusions to be absurd, and naturally, I have some questions. […]

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                3 Keys to Smart, Strategic Discounting

                By Jim McCarthy 0 comments

                It’s a short video on a big topic, but here are three key ideas for smart, strategic discounting.  Thanks to Thomas Cott for asking! Share and Enjoy

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                  Arrogance, Self-Delusion and Other Fine Qualities

                  By Jim McCarthy 0 comments

                  If you’re responsible for marketing live entertainment (or anything really), I want to give you some advice that this recent election has brought back to the forefront of your mind. Listen. People are taking action in the marketplace, and it is for a reason.  These reasons can be complicated, mixed and unclear, but if you […]

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                    What Does It Mean, Halloween?

                    By Jim McCarthy 0 comments

                    Wisenheimer that I am, I posted to my Facebook profile the following thing over the weekend: “In the midst of all this commercialism and partying, let’s not forget the true meaning of Halloween: the birth of Satan.” Which I mention because for a holiday for which there really is no “true meaning,” people sure do […]

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