Archive for October, 2010

Reward Me, Don’t Pay Me

By Jim McCarthy 0 comments

The brilliant Damian Bazadona wrote a piece on the Entertainment Marketing website that is well worth reading.  Here’s a key tidbit: “Oh, please no. The idea of brands rewarding consumers financially or otherwise through a mainstream digital platform for promoting products to friends just gives me a knee-jerk reaction of PLEASE NO. We all survive […]

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    Are You Waiting for the Great Pumpkin?

    By Jim McCarthy 0 comments

    A year ago, I wrote a post called “Awaiting the Great Pumpkin, er, Great Performance.” It’s interesting for two reasons: first, because lots and LOTS of people had been reading it lately and I couldn’t figure out why.  It was then I realized that as the Halloween season approached, people were searching on the term […]

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      Price and Convenience Don’t Matter if I Don’t Care

      By Jim McCarthy 0 comments

      Via Thomas, I came across this article today about the Cleveland Symphony’s plan to attract a younger audience.  Now, obviously, this is an issue for symphonies all over the place.  After all, for some, a significantly younger audience for some would be one that averaged its early 50s. And since we think about younger audiences […]

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        What Is Magic Johnson Doing Indeed?

        By Jim McCarthy 0 comments

        Even if you don’t care about sports or the business of sports, you should pay attention to this.  Magic Johnson (yes, I’m a huge fan, but hey even Larry Bird is a huge fan of Magic Johnson) has sold his interest in the Los Angeles Lakers and his 105 Starbucks locations over a very short […]

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          It’s All About Value

          By Jim McCarthy 1 comment

          You think I’m going to talk about pricing.  That’s a very reasonable guess, but in this case, it’s wrong. Value is a ratio of what somebody puts in to what somebody gets out.  If you paid $100,000 for a five year old Hyundai, that’s a lot you’ve put in (in this case, money) for what […]

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            Does Quality Matter to You? What the Heck is Quality Anyway?

            By Jim McCarthy 0 comments

            In live entertainment, “quality” is not a word that gets kicked around a lot.  And I don’t think that’s because no one cares about quality; it’s just not a frequent topic. So we’ll give it a little airtime here. Is quality important to you, your organization or your venue?  Here’s a story that may be […]

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              Closing the Barn Door BEFORE The Horses Leave

              By Jim McCarthy 0 comments

              The following post is by Kara Larson who, along with Barry Kahn, is one of the people I consider to be the smartest and most experienced in thinking about dynamic pricing.  Different from Barry, Kara’s experience with dynamic pricing is as a marketer for various performing arts venues, including Carolina Performing Arts (University of North […]

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                Quick Draw: Do You Know the Difference Between Dynamic and Variable Pricing?

                By Jim McCarthy 2 comments

                If you were confused, here’s a quick explanation of the difference between “dynamic” and “variable” pricing. Share and Enjoy

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                  Before You Start With Dynamic Pricing…

                  By Jim McCarthy 3 comments

                  The following piece was written by Barry Kahn, the CEO of Qcue (which describes itself as “the premier dynamic pricing engine for live entertainment events.” Qcue, for my money, is the leader in making good dynamic pricing possible for venues, and although the company’s focus has been sports up to now, I know that they’re […]

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                    How and Why People Share

                    By Jim McCarthy 3 comments

                    This little survey has a couple of fascinating things about it.  The headline says “Email Still Tops Facebook for Keeping in Touch,” pointing out that only among the 18 to 24 year old cohort do more people use Facebook to share information than email. That’s like saying more people drive a Honda Civic than fly.  […]

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