Archive for September, 2010
Should NASCAR Pursue a Black Audience?
Since I’m always talking about focusing your brand on a core audience, Marni (of @happygomarni and Goldstar’s Facebook page videos) asked me whether I thought it was smart for NASCAR to be trying to expand its audience to include more African-Americans through a partnership with BET. It’s a great question, and the answer is very [...]
Quick Draw! Why Customers Don’t Cost You Anything
In two minutes, I explain the concept of cost basis and why your customers cost you less than you think. Nothing actually. (BTW, you can always see ALL Quick Draws here.) Share and Enjoy:
3 Things the NFL Can Teach the Rest of the Live Business
The grizzly bear has crawled out of its winter hibernation chamber as of tonight. All the creatures, great and small, in its domain must once again acknowledge its benevolent but certain rule. The National Football League is back in action tonight, with its first regular season game of the year. Many of my readers in [...]
What Makes a Renaissance Happen?
Spend ten minutes listening to Fritz Maytag, the man who brought Anchor Brewing (makers of Anchor Steam beer, which is truly a sublime beer if you’ve never tried it) back from the brink of going out of business in 1965 and helped spark the microbrew revolution. The whole thing’s worth watching, but I want to [...]
Bob Dylan-Fundamentalist
A couple weeks ago, I saw this little item about a Bob Dylan show in San Francisco, where all tickets were sold in cash, in person, the day of the show. Although I have a feeling Bob was just having a little fun by doing it this way, some commenters on the story actually felt [...]
Quick Draw: Fixed and Variable Costs
Once again, I’m going to the whiteboard and talking about something. In this case, it’s the difference between fixed and variable costs. Enjoy! Share and Enjoy:
Is Theatre Oversupplied or Underdemanded?
A couple weeks ago, I had an interesting discussion with @aaronmandersen on Twitter about supply and demand in the world of theatre. His contention, if I’m stating it correctly, is that the market for theatre is in equilibrium. Yet, many taking part in the discussion felt that surely, theatre was either oversupplied or underdemanded. I [...]
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Popular Articles
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- More Pie Now!
- Change is Only Dramatic to People Used to the Current Thing
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- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Awaiting the Great Pumpkin, er, Great Performance
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