Archive for May, 2010

Remember This The Next Time Someone Tells You a Video Went Viral…

By Jim McCarthy 1 comment

If you’re even sorta into World Cup soccer, you’re probably seen this video: It’s been hailed as a great, breakout, viral hit, and there’s no doubt that it’s had massive views.  It also happens to be a nice piece of very entertaining work. But viral?  Well, not the way most people mean. Sure, it’s a […]

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    Will Broadway Lead or Be Led?

    By Jim McCarthy 0 comments

    Here’s the news: Broadway revenues are up slightly for the 2009-2010 Broadway ‘season’ and attendance is slightly down.  All other things being equal, it means of course that people are paying a little more for a ticket and volume is off as a result.  It’s a little worse than that because, as Ken Davenport  says […]

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      Michael Kuchwara

      By Jim McCarthy 1 comment

      Mike Kuchwara was the drama critic for the AP.  He covered Broadway for years and years, and he was one of the nicest guys around.  Talking to him was like talking to a Broadway encyclopedia with charm.  I last saw him a few weeks ago, where we chatted over dinner and he gave me the […]

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        Two Ways of Looking at Premium Pricing

        By Jim McCarthy 0 comments

        Would you pay $1750 for a folding chair? Before you say “no,” imagine that it came with the ability to sit in it in the first row of a Bon Jovi concert.  And you got a bunch of other cool Bon Jovi stuff. Still no? Well, sure, that’s what a sane person would say, but […]

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          What I Didn’t Get A Chance to Say at the Conference

          By Jim McCarthy 0 comments

          I had a thought I wanted to share with the group during the panel the other day, but the moment just never came up.  Or if it did, I forgot. Anyway, it’s this. Amidst all this talk about optimizing prices (which I obviously find very important), there’s another, far more important issue for marketers to […]

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            How Dynamic Do You Want it?

            By Jim McCarthy 0 comments

            So I have just returned from the Broadway Spring Road Conference in NYC, where I had been invited to join the very first panel of the conference, which was about pricing. One simple word with so much complexity. A million ways to die, as Bond or a Bond-like character might have said. But I wasn’t […]

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              My Interview with Dave Barry

              By Jim McCarthy 4 comments

              I had a chance to interview Dave Barry, the Pulitizer-Prize winning humorist, because of his upcoming appearance in Santa Monica tonight to talk about his new book.  (Which you can buy on Goldstar, incidentally.)  I thought you might enjoy seeing this.  Honestly, Dave is funny even when he’s not saying anything. Watch the video to […]

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                How Not To Discount, A Recap

                By Jim McCarthy 6 comments

                There’s been a lot of interest in this series, but you might have missed one of two of the posts. Therefore, here’s a recap and links: Part 1: Discounting to Your Full-Price Channel Too Much Part 2: Discounting at the Last Minute Only Part 3: Discounting only Your Lowest Priced Inventory Part 4: “Punishing” Buyers […]

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                  How Not to Discount, Part 4

                  By Jim McCarthy 4 comments

                  (For those of you tuning in a bit late, here are parts 1, 2, and 3.) This one’s a little more personal, and if you’re doing this, well, I am still more interesting in changing what you’re doing than in scorning you for doing it, but I do have to ask, is this really how […]

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                    How Not to Discount, Part 3

                    By Jim McCarthy 8 comments

                    (You can see earlier examples of how not to discount here and here.) Today’s example of how not to discount is slightly counter-intuitive because it’s easy to associate “discount” with “low price.” The mistake I’m talking about is only discounting the lowest priced inventory in your venue.  This happens, again, because some marketers are conflating […]

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