Archive for April, 2010
Toby Goes to Medieval Times
Toby Turner made the video below because he’s a friend of a former Goldstar employee. He’s got a great audience, and we asked him what event, on the whole Goldstar site, he’d like to see. He chose Medieval Times. Not Wicked. Not Major League Baseball. Not a big concert at the Gibson Amphitheatre. Why? Because [...]
Half Price Cannibalization? Only If You Do it Wrong
Rick Lester from the database marketing firm TRG posted an intriguing teaser on some upcoming data that I just have to talk about. The group is looking at the behavior of half-price ticket buyers in the Bay Area, and here’s what their preliminary data says: “In this case, my three decades of experience was not [...]
Because That’s Where the Money (and Value) Is
You’ve probably heard of, or even seen, American Idiot, the musical based on the music of Green Day. It’s not an entirely original concept. After all, there was We Will Rock You based on the music of Queen, Mamma Mia from Abba, Movin’ Out with Billy Joel’s music as the centerpiece, A Ride with Bob [...]
Live Nation-Ticketmaster Story in the NYT
If you’re in the live entertainment business, yesterday’s piece in the NYT is a must-read, if for no other reason than to get a good background on the biggest organization in our business. And while you’re at it, you might as well read some of the reactions: Jerry Del Colliano at the Inside Music Media [...]
Boston Ballet Comments on the Charm Bracelet
After my post the other day on Boston Ballet’s really great charm bracelet concept, Courtney Hadden of the Boston Ballet dug into the history of it a bit and dropped us a line. Thanks, Courtney! What follows is her comments. “From a marketing perspective, our Charm Bracelets capture: The fact that any production you see [...]
More Merger Mayhem
Who am I all of a sudden? A headline writer for the NY Post? The merger I’m referring to is the Live Nation-Ticketmaster one, and the ‘mayhem’ is the fact that CTS Eventim is suing Live Nation, saying that LN is not living up to the agreement it made before the merger to use CTS [...]
Apple Going into the Live Business
This is a big deal. Apple filed a patent for a ticket selling protocol. Here’s a snippet from the Musically article I linked above: “The latest Apple patent to hint at its future music plans is for a service called Concert Ticket, which would take the form of an iPhone and desktop application. It’s described [...]
Too Small to Meter, but Not Too Small to Matter
I’ve got a mixed relationship with the business chestnut “if you can’t measure it, you can’t manage it.” Of course you can manage things you can’t measure. We do this all the time in our personal lives, and if I asked my friends to fill out a survey about how I’m treating them, well, I [...]
A Sterling Idea
So last Saturday, I was in Boston to award the 2009 Goldstar National Nutcracker Award to the Boston Ballet. Yes, it was a bit of a lovefest: they really appreciated the recognition and gave us a very warm welcome. (I’ll post a video later of the presentation of the statue.) While there, I noticed this. [...]
Raise Your Hand if You Want More Ads
Nobody? But come on, they’re “targeted,” “contextual” and “highly relevant.” You still don’t want more ads? Oh, wait, I know…how about if we automatically put an ad on your mobile phone, based on wherever you are. Don’t worry…it’ll be targeted, contextual and highly relevant. You know, like all the other ads you see on the [...]
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