Archive for February, 2010
“Every Marketing Program Begins with the Same Question…”
“What is the intrinsic value of the product or service?” So says Lynda Resnick, creator of POM Wonderful pomegranate juice, as quoted by Harvey Mackay in his most recent column. What does intrinsic value mean? In developing your product and your way of talking about the product, Resnick says you should “recognize above all that [...]
To Be or Not To Be
We’ve been talking a lot lately about organizations with long and storied histories on the verge of potentially catastrophic change, like the Philadelphia and Cleveland Orchestras and the Pasadena Playhouse. But as you might know, I see this time in our history as not merely an especially nasty recession, but what I have been calling [...]
The Endless Struggle to Think Well of Yourself
The tendency toward arrogance and self-satisfaction is so natural. People start with a pretty high opinion of themselves, and even the slightest evidence they’re right is enough to prove the case. And many people have a hard time feeling good about themselves without also looking down on you and me. And that small seed that [...]
Three Things Theatres (or anyone) Must Do to Survive and Thrive
I was very sad to hear that the Pasadena Playhouse, just a few blocks away from the Goldstar office, will be closing down and has already laid off the entire staff. (Of course, the building is still a historic landmark and will be used at some point by another performing organization, or a re-organized version [...]
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Popular Articles
- Group Sales is Dead
- “Discounting Silliness” Presentation Now Live
- How Not To Discount, A Recap
- More Pie Now!
- Change is Only Dramatic to People Used to the Current Thing
- Audience-Oriented, It’s What’s For Dinner
- The Nutcracker is Bad for Ballet like Easter is Bad for Churches
- Awaiting the Great Pumpkin, er, Great Performance
- With Your Help, We Can Stop Pretendinitis
- Everyone’s a Rock Star Somewhere
Topics
- Live 2.0
- Live Nation
- Ticketmaster
- Cirque Du Soleil
- TED
- Goldstar
- Broadway
- Greg Sandow
- Bob Lefsetz
- Popular
- Seth Godin
- Springsteen
- classical music
- Bruce Springsteen
- secondary market
- Stewart Copeland
- Advertising
- Tickets.com
- niche
- L.A. Times
- TED-U
- Pantages
- AEG
- Comcast
- Anne Midgette
- discounting
- Trevor O'Donnell
- audience
- iTunes
- The Police
- U2
- Wall Street Journal
- Dreamgirls
- Ethan Stock
- 4chan
- customer service
- revenue per seat
- Amazon
- Apple
- innovation
- Stubhub
- Natasha Tsakos